Store Events
Cue the New event
Join us at your local store to experience Cosmic Kylie Jenner 2.0 plus get a free gift with purchase while quantities last.
No RSVP required.
In-Store Beauty Events at Ulta Beauty
Join the fun at Ulta’s in-store events! Whether you are coming solo or with friends, you’ll discover the latest beauty trends and exciting new product launches. Event offerings vary by location, so be sure to check the Store Events page for updates.
What to expect during Local in Store Events?
Get ready to explore in our beauty playground. Learn the latest tips and tricks directly from our brand experts and store associates. Take advantage of free gifts, samples, incentives with purchase, and more (details vary per events, quantities are limited).
How do I RSVP for Ulta Beauty events?
Spots are limited for our in-store events, so don’t miss out! You can RSVP online, call your local store to book a specific time slot, or simply walk in. While registration isn’t required, we highly recommend RSVPing to secure your spot.
You can view your upcoming events by signing in to your Ulta Beauty account online or in the app. If you have a change of plans, please cancel your RSVP as soon as possible so another Ulta Beauty enthusiast can join!