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Shade Finder

NEW

Shade-to-Shade Finder

No more guessing, thanks to our new, easy-to-use online tool. It's simple: Tell us the shade from your favorite brand. We'll find its match from any other brand.

Step 1

On any foundation, concealer, BB, CC or tinted moisturizer page, click "Find your shade"

Step 2

From the dropdown, select the brand, formula and shade that you currently wear.

Step 3

Click "Find my shade" to see your new shade match.

Ready to find your match?

Start with these.

Need more help?

Let us be your matchmaker.

Foundation Quiz

Tell us what you want in a foundation and we’ll find a match for you.

Start quiz

Virtual Shade Match

Using the Ulta Beauty app, find your foundation and concealer match based on your skin tone and undertone

Download the app

Meet Face to Face

We offer complimentary shade matching services at your nearest Ulta Beauty store

Find my store