Diversity, Equity & Inclusion
We believe beauty is for everyone. As an industry leader, we’re committed to creating a more inclusive world using the power of beauty and bringing to life the possibilities that lie within everyone.
As we continue our journey, we’re making intentional commitments to further champion DE&I so our guests, associates, brand partners and communities feel connected to and reflected at Ulta Beauty.
With a keen focus on brand amplification and support, assortment growth and equitable, welcoming guest and associate experiences, our 2022 commitments total a planned investment of $50 million, doubling 2021’s commitments.
Happy returns are our style Wrong shade? Not right for your hair? We understand things happen, which is why Ulta Beauty is dedicated to making the return process beautifully simple for you. We're all about bringing you a top shopping experience from start to finish. If you're not completely satisfied with a product for any reason, just return it to any Ulta Beauty store for a full refund or exchange.
First, a few details:
Returns must be accompanied by all original components. Lost your receipt? No problem! We are able to locate purchases made using your Ultamate Rewards member ID or ulta.com account. Returns with a gift receipt can be exchanged for different product or an in-store credit. If you are unable to return the product with its receipt and we are unable to verify the original purchase price of the product, your refund will be in the form of an in-store credit equal to the lowest selling price at which the product was sold by Ulta Beauty during the 90-day period preceding the return. Guests will be asked to provide a valid government issued ID (i.e. driver's license, state or military ID). In order to offer the best shopping and
Product(s) returned within 60 days of the original purchase that include the original receipt (or can be verified in our system using your Ultamate Rewards member ID), will be fully refunded via the original form of payment. Otherwise, the refund will be made in the form of an in-store credit.
Products returned to stores that were purchased using an online payment service (i.e., PayPal, PayPal Credit) will be refunded to your preferred credit card or issued as a store merchandise credit.
If you would like to exchange a product for the same item, no payment is required - just bring it in and you're good to go. However, if you exchange for an item at a higher price point, you will need to pay for the difference in price and sales tax. Likewise, if you exchange for a different item at a lower price point, you will receive back the difference in price and sales tax.
For purchases made online at ulta.com or using the Ulta Beauty App An online or in-app purchase can be returned to us by mail or by bringing it to any one of our Ulta Beauty stores. Please note that shipping charges on your original order will not be refunded, unless the package was incorrectly shipped or you received defective merchandise.
As a values-driven company, we believe we have a responsibility to drive diversity, equity and inclusion in our company, industry and world. Our forward-looking DEI 2022 commitments ensure that we remain energized, creative and extremely dedicated to leading in this critical space.
Commitment to Amplifying & Investing in Underrepresented Voices
Ulta Beauty recognizes the importance of elevating, celebrating, and consistently supporting the influence underrepresented voices bring to the beauty industry.
To continue celebrating these changemakers, this year we will dedicate approximately $25 million in media investments with multicultural platforms to nurture personal connections with Latine, Black and other multicultural beauty enthusiasts. Notably, 10% of this investment will be directly spent with Black and Latine owned media outlets, outpacing media industry benchmarks.
In addition, we plan on building upon our newly established and widely proclaimed MUSE platform with programming to magnify, uplift, support and empower Black voices in beauty. Lastly, we are investing $8.5 million to brand marketing support for Black-owned, Black-founded and Black-led brands within our assortment, more than doubling last year’s investment to reflect our expanded Black-owned assortment.
Reason to suspect misuse of our generous Returns Policy (such as excessive returns, reseller activity, or fraud). Items purchased from other retailers, dealers or resellers and not directly from Ulta Beauty are not eligible for return, refund or exchange, including Ulta Beauty at Target. Purchases made at Ulta Beauty or ulta.com may not be returned or exchanged at an Ulta Beauty at Target location. Single-use coupons used on your original purchase cannot be returned. Gift cards cannot be returned in exchange for cash. A full refund will be issued on a return that included a free product or gift, providing the return is within 60 days of original purchase. How to return or exchange a product
Happy returns are our style Wrong shade? Not right for your hair? We understand things happen, which is why Ulta Beauty is dedicated to making the return process beautifully simple for you. We're all about bringing you a top shopping experience from start to finish. If you're not completely satisfied with a product for any reason, just return it to any Ulta Beauty store for a full refund or exchange. How to return or exchange a product: For purchases made in Ulta Beauty stores Simply bring the item(s) you wish to return to any Ulta Beauty store and ask one of our associates to assist you in making a return--we'll be happy to help!
Shining a light on bold, brilliant and beautiful Black women who have defied and defined limits.
Commitment to Curating & Nurturing a Diverse Assortment
In 2021, we proudly joined the 15% Pledge and more than doubled the number of Black-owned brands in our unparalleled assortment. This year, we will continue building upon our work to help diverse leaders, founders and entrepreneurs thrive in the beauty industry.
We will be launching a Brand Partner Accelerator Program focused on early-stage BIPOC beauty brands. We will provide time, resources and mentorship to educate, inspire and support brand development for retail readiness.
To offer founders of color greater access, capital and expertise, we will invest $5 million in New Voices, a venture capital firm that partners with and invests in entrepreneurs of color to drive scalable, sustainable businesses and create generational wealth. As the VC’s beauty retail partner, we will provide priority access to shelf space, merchandising and marketing support.
Additionally, we’re allocating $3.5 million to in-store merchandising support so guests can more readily find the Black-owned, Black-founded and Black-led brands within our assortment.
Commitment to Guest Experiences
Everything is in service of our guests, and we remain committed to creating welcoming and equal experiences for every guest who visits us. This year, the Ulta Beauty Charitable Foundation will donate $2 million to BIPOC and LGBTQ+-focused non-profits with volunteering and education opportunities for associates.
Inclusion in Action, the quarterly, in-store training launched in 2021 to reinforce inclusivity and address unconscious bias, will now be mandatory for distribution center and corporate associates in addition to a second year of curriculum for salon and store associates. This accounts for a $2.5 million investment in addition to the existing company trainings and will result in a minimum 3.5 hours of required DE&I training for all associates.
Textured hair and shade matching education trainings will be further enriched across every Ulta Beauty salon.
Commitment to Associate Experiences
We understand the importance of fostering an inclusive, bias-free and equitable workplace for our 40,000 associates. To ensure all associates can reach their full potential, we are committed to retaining, developing and attracting diverse talent as a diversity-forward employer.
The reimagined Diverse Leaders Development Program has doubled the number of associates and now include expanded external partner expertise, dedicated trainings as well as CEO and executive mentorship for high-potential, future company leaders. We will continue to invest in significant and incremental activity to support our diverse slate recruitment efforts.
Teams across the company will continue to acknowledge and celebrate lived experiences with always on DEI internal programming that includes dedicated workshops, panels, keynote speakers and more programming for key moments such as Diversity Week, Pride Month, Black History Month and Asian Pacific American Heritage Month, among others.
I’m proud of the consistent creativity, dedication and accountability Ulta Beauty brings to this important work. With such passion and drive, I am confident and optimistic about this year’s increased efforts to further influence foundational change within the beauty and retail industries.
Our corporate commitments
We're committed to creating a more inclusive world that brings possibilities to life for all.
Our guests are at the heart of all we do, including choices in how you shop.
We use the power of beauty to enhance the world around us.